Tennis TIP Television Commercial

Location: Soho, NYC

The creative for the commercial was conceived to be spontaneous and attract new tennis players to learning the sport of tennis and to break down any inhibitions our target audience might have about their skills and the address the fun of learning the game.

We decided to utilize a spontaneous “man on the street” interviewing style and interview prospective tennis players in an urban street setting in large metropolitan market to change the perception that tennis lessons are not accessible, convenient or affordable in large cities.

We taped the spot in digital video using mounted camera microphone and wireless hand held microphone utilized by the talent. We use one reflective light shield to reduce glare.

We hired a stylist to dress the talent. Our goal was to create an attire that broke the traditional mold of tennis pro, worked well with the cold outdoor temperature and fit in with our younger demographic.

We developed the sound for the commercial using the camera microphone to pick up background street noise and the hand held microphone for spontaneous dialogue from the interviews. We also licensed a music track to run underneath the commercial to give the commercial a modern and urban edge. We used voice over talent for the ad copy to create a call to action to buy our group tennis clinics.

We used our logo and graphics at the beginning and end of the spot to build brand awareness.

Production: 3rd Planet Video
Creative: Brian Lutz

"I just hung in there. It was far from my best tennis but you just learn from your mistakes." Maria Sharapova / French Open '08